You decide fewer prices on the spot
Without a reference point, you might repeat another product's price, copy a competitor, or pick a number just because it feels right. With three scenarios side by side, you see the effect of charging more or less before the item goes into the catalog. That means fewer changes later and fewer confusing conversations with customers who already got a different number.
You get more clarity on what to charge
When you run different math for every item, it takes time and can leave you with inconsistent results. Using the same process every time a product comes in, you start weighing cost, item type, and sale goal in a more organized way. Your store gets a shared reference for pricing in the catalog, at the counter, and on WhatsApp.
You draw a clearer line on discounts
When you need to move stock, you can feel pushed into a cut bigger than it needs to be. The aggressive scenario shows an alternative for testing and makes clear it shouldn't become the permanent price. You still see your regular prices while running this one-off push.
You set prices that match each kind of product
You don't need to price a budget item and a premium product with the same logic. By telling it how customers see the product, you get options suited to that context. That helps you avoid both prices too high for items customers are price-sensitive about and prices too low that undercut higher-quality products.